In the world of marketing, generative AI in customer targeting has transformed the way we anticipate customer behavior, akin to possessing a magical ball. Thanks to generative AI, this magical ball is becoming a reality. Imagine if we could predict what products people might buy or what ads they’ll find relevant. That’s where generative AI comes in. This article explores how this smart technology is changing how companies target customers by using their past actions to guess their future ones.
Predicting the Future: Guessing What Customers Will Do
Think of generative AI in customer targeting as a detective. It looks at all the things customers have done before, like what they bought and what they checked out online. Then, it tries to guess what they might do next. Suppose someone often buys running shoes and spends time looking at websites about running, the AI might guess they’re going to join a race. This helps companies show them ads and offers about what they are planning.
Why is this good for businesses? Well, imagine a shop knows you like running from what you’ve done before. With generative AI, they can guess you’re going to join a race. Then, they can send you ads or special deals for races. It’s like they can read your mind and give you what you’re thinking about before you even say it. Making your shopping experience even better.
Just for You: Special Offers Based on What You Like
Generative AI also helps companies make messages that feel like they were made just for you. Instead of sending the same message to everyone, they use AI to create messages that fit exactly what you like. So, if you’re interested in cooking shows and healthy recipes, they’ll send you content about that. This makes you feel like they know you well and care about what you enjoy.
This is essential to improve customer engagements and create a sense of loyalty. Having a loyal audience goes long way to make your marketing campaigns a success.
Sorting Audience: Figuring Out Similar Customers
Grouping similar type of audience helps with targeted campaigns which can provide high returns and increased satisfaction for customers. Suppose as a movie streaming service provider, you grouped an audience which likes horror genre and later promote them the next top hit in horror.
Generative AI is making it easy for companies to group customers. It’s like putting puzzle pieces together, but instead of shapes, it’s about things like what you click on or buy. For instance, if an app sees you love vintage furniture and another person likes vintage furniture too, it groups you together. This way, they can give both of you things you’ll probably both enjoy.
Knowing How You Feel: Understanding What You Like and Don’t Like
Think about how you use words to show how you feel online, like when you write on social media or leave comments. Now, imagine if a computer could understand those words and know if you’re happy, excited, or not so happy. That’s what generative AI does – it looks at the words you use to display your feelings.
For example, let’s say you’re really into one of the latest games, and you write about it online saying how much you love it. Generative AI can read what you wrote and realise that you’re super excited about the game. This is super helpful for companies.
Companies can use generative AI to read lots of people’s words and find out what things make people happy or excited. So, if lots of people are talking about this game and saying good things, the AI knows that the game is popular and people like it. This helps companies know what things are trendy and what people are interested in. They can then make products that matches these good feelings. So, in a way, generative AI is like a mind reader for companies, helping them understand what makes people happy and excited based on the words they use online.
Generative AI is like a smart friend that helps companies understand us better. It looks at the things we’ve done before to guess what we might do in the future. This helps companies make ads and offers that feel personal and exciting. If you want to get your hands on our no-code generative AI app builder, join our platform today.
With generative AI, companies are getting better at talking to us in ways that make us feel understood and valued.